(via Javier Rodriguez)
Social media puts an end to shyness by generalizing its pathology
By Rob Horning
…Rather than eradicate shyness, Facebook seems to generalize its pathology to all its users. In this, it serves a broader project of institutionalizing a kind of subjectivity suitable to neoliberalism, that is, to socioeconomic conditions of pervasive risk in which isolated individuals are expected to be perpetually flexible, unattached to any particular identity, and willing to bear much more responsibility for coping with instability. Whereas it was once plausible to talk of orderly and predictable stages and roles in one’s life, economic destabilization has rendered such a course unlikely for most people. Instead, most face precarity — economic insecurity as a structured and permanent component of life rather than a temporary anomaly. Because work conditions are subject to change without notice and work itself is not guaranteed, the distinction between work and nonwork blurs. One must adopt an entrepreneurial attitude toward the business of life, identifying opportunities whenever they come and cultivating resources to replace what was once offered for merely adhering to the standard life pattern….
whuuuuut! tell ‘em, The New Inquiry, tell ‘em